If you think about it, there are only three ways to grow your revenue through your website…
Methods to increase revenue...
Get more traffic (run more ads and email campaigns).
2. Average Order Value or Purchase Frequency
For example: up-selling, and helping users find more relevant products. Or running email campaigns to improve purchase frequency.
3. Conversion Rate
Increase the conversion rate: the percent of people that buy.
For example: uncover blockers that cause your audience to drop out, and eliminate these issues.
Most small and medium businesses focus
on only one of these tactics (getting more traffic).
Here’s why traffic will only get you so far.
I do agree, growing revenue with more traffic is a great way to start.
However, eventually you hit two blockers:
1. You can only scale so far.
2. Traffic gets more expensive as you scale, shown below.
As you spend more on ads, they get less efficient and growth flattens.
It’s going to take a lot of effort and budget to grow your revenue by 50% using traffic and ads.
How would you increase revenue by more than +50%, without buying more traffic?
The key is to focus on the other two tactics.
Here’s an example…
You have two goals:
Goal: Increase Average Order Value by +15%
Goal: Increase Conversion Rate by +33%
And here’s what happens with initial monthly revenue of 10k:
This shows the monthly revenue growth, once you hit the goals above:
Example results, without any extra ad spend:
+53% revenue growth
+5k monthly revenue lift (10k to 15.2k)
+63k annual revenue lift (120k to 183k)
Let’s transform your sales, using the traffic you already have
I’ve spent three years specialising in User Research and Conversion Optimisation.
- Two of my clients saw a revenue uplift of over €1m as a direct result of my optimisation work.
- My clients have rated their satisfaction with a top 1% satisfaction score (Net Promoter Score 75).
Let’s improve your customers experience,
and grow your revenue 🚀
What exactly do I do?
I help you make your website more customer-centric, so more customers will convert (buy).
I do this through research – to uncover why some people don’t convert. Then I help you launch many quick-wins and optimisations.
If you have any questions, or would like to chat about working with me, please send a message using the form below.
I’ll reply within 24 hours.
I’m a remote freelancer, helping businesses make their eCommerce stores more profitable and lovable.
I use Conversion Optimisation, UX Research and Analytics to uncover opportunities and insights that help you grow.
Let’s connect on LinkedIn