Don’t leave money on the table:
CRO & UX Research helps you become customer-centric, and boost profits.
Companies who put UX research and customer-centered design at their core see a 228% higher ROI than the S&P 500. (source: hbr.org)
75% of businesses think they are customer-centric.
Only 30% of customers agree.
This is a gap of opportunity.
Robust Freelance Conversion Optimisation (CRO)
I help your store become more customer-centric, so more customers will convert (buy).
I do this through research – to uncover why some people don’t convert.
Then I help you launch quick-wins and A/B split test optimisations.
You get a robust CRO roadmap and knowledge-base.
We learn from test to test.
The more we learn and test, the faster you grow.
Your purpose-built CRO Roadmap and Knowledge-base software helps you…
✅ see an overview of insights (real customer observations), and filter them by area of site or theme
✅ see how hypotheses are directly linked to insights and data
✅ see clear next steps (prioritized hypotheses)
UX Research: Analytics and Insights
I use a variety of tools and techniques to peak into your customers mind. Learn why your users don’t complete their key tasks, why they leave, and why they don’t buy (convert).
You’ll learn where your website needs optimising and learn why users aren’t converting.
An expert review of your website involves a thorough analysis based on conversion and usability guidelines. It’s the quickest route to find and remove obvious conversion blockers.
You’ll uncover dozen’s of opportunities to help you improve your Conversion Rates.
I record 5 users completing tasks on your website, and analyse their behaviour.
This method uncovers pain-points that your users face every day. We can then eliminate these issues, and make your website more loveable and profitable.
Conversion Optimisation (CRO)
After initial research, and launching quick-wins, I can help you organise a CRO roadmap and run ongoing optimisation. This will further increase your Conversion Rates and prevent you from launching changes that bleed money.
I’ve specialised in CRO for over four years and helped brands increase annual revenue by over €3 million 🙌
Which method should I use?
The most impactful way to start is to research using multiple methods at once: Analytics, an Expert Review and User Testing. Then you’ll have a smattering of quick-wins to implement and huge opportunities to optimise your website.
The cheapest way to start is to use one or two research methods. This lean approach will provide a drip-feed of quick-wins and opportunities after each research method is complete. If this sounds good for you, I recommend you start with an Expert Review.
Frequently Asked Questions
What results have you produced before?
I’ve ran dozens of successful CRO projects. and have lifted conversion rates by as much as +38% from one test. This produced over €2million in additional annual revenue for the client 🙌
My clients have rated their satisfaction with a top 1% score (NPS 75).
Recently I co-launched a CRO program for a large Nordic store, which involved building a new insights hub and CRO program dashboard – this helps keep the momentum for constant learning and optimisation.
We’ve completed many tests which have boosted Revenue Per Visit from around the +3% to +8% mark.
Additionally, we’re constantly learning and becoming more customer-centric.
What is your background and experience?
I’ve specialised in Conversion Optimisation since 2017, and in UX since 2015. I spent two years in an leading digital agency, Fresh Egg before becoming a freelancer.
Over the years I’ve completed many training courses, and have gained certifications by industry experts CXL, Optimizely, Google GAIQ and The Interaction Design Foundation.
Tell me about A/B testing, will I need a developer?
When you run A/B tests, you’ll need a developer to create them. I can recommend developers that specialise in AB testing. Usually, it will take a developer 2-6 hours to develop one test.
Additionally, It will take around 8 to 10+ hours of my time to set it up, diligently check the experience (QA), run it, analyse the results, document learnings, and share insights and next steps.
What tools do you use?
I perform reserach using tools such as: Google Analytics, Adobe Analytics & Workspace, userbrain, UserTesting, Hotjar, LuckyOrange, SessionCam, SurveyMonkey, Survicate.
I use many tools to run A/B tests, including Google Optimize, Optimizely and Adobe Target.
How do we start working together?
Where are you based?
I’m originally from Brighton, UK.
I now work remotely for clients, from snowy Helsinki, Finland ☃️
Can you white-label your services, for our marketing agency?
If you’re a respectable agency, then I’m happy to white-label my services.
Do your work hourly, or on retainers?
I tend to invoice monthly and bill hourly (accurate to the minute). I may be able to offer a secured retainer depending on my availability.
Book a free consultation with me…
Let’s boost your online sales, and transform customer happiness.
Contact me /
Book a free consultation
If you have any questions, or would like to chat about working with me, please send a message using the form below.
Dash of CX
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(Dash of CX Ltd), All Rights Reserved.
I'm a remote consultant, helping clients make their eCommerce stores more profitable and lovable.
I use Conversion Optimisation, UX Research and Analytics to uncover opportunities and insights that help you grow.
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