I help make online stores
more profitable and lovable.



I use conversion optimisation, UX research and analytics.

It’s surprisingly easy to improve your customers’ experience and boost sales.


Hi, I’m Chris Marsh.
I’m a UX Researcher & CRO freelancer,
working remotely. 


I’m determined to grow your conversion rates, customer happiness and profits.


Don’t leave money on the table:

CRO & UX Research helps you become customer-centric, and grows your profits.

Companies who put UX research and customer-centered design at their core see a 228% higher ROI than the S&P 500. (source: hbr.org)


75% of businesses think they are customer-centric, but only 30% of customers agree. This is a gap of opportunity.


be customer-focused,
and stand out from competitors. 


My 3 Step Process

Guaranteed to make your website more lovable (customer-centric) and more profitable.

1. UX research to uncover valuable insights

You’ll learn WHERE users struggle, and WHY they get confused and leave your site. Uncover their needs and fears.

Discover how you can transform your customers experience and profits. 

2. Update your site with Usability fixes and quick-wins

Now you have plenty of quick-wins to implement straight away. These are easy to filter, prioritise and act on.

Your website will improve in usability,  clarity and profitability.

3. A/B Test, measure, learn and repeat

I build creative insight-led hypotheses and a CRO Roadmap.  

I use ruthless prioritization to lift your chances of success.

Your CRO Roadmap and Knowledge-base evolves over time. This continues to drive more insights and revenue-boosting opportunities. 

Learn how you can increase revenue by +50% using the traffic you already have.

My Services

I help you make your store more customer-centric, so more customers will convert (buy).

I do this through research – to uncover why some people don’t convert. 

Then I help you launch many quick-wins and A/B split test optimisations. 

You get a robust CRO roadmap and knowledge-base, and a powerful CRO program to help you grow faster than the competition.

My purpose-built CRO Roadmap and Knowledge-base software helps you…
see an overview of insights (real customer observations), and filter them by area of site or theme
✅ see how hypotheses are directly linked to insights and data
✅ see clear next steps (prioritized hypotheses)


UX Research: Analytics and Insights

I use a variety of tools and techniques to peak into your customers mind. Learn why your users don’t complete their key tasks,  why they leave, and why they don’t buy (convert).

You’ll learn where your website needs optimising and learn why users aren’t converting.

Expert Review

An expert review of your website involves a thorough analysis based on conversion and usability guidelines. It’s the quickest route to find and remove obvious conversion blockers. 

You’ll uncover dozen’s of opportunities to help you improve your Conversion Rates.

User Testing

I record 5 users completing tasks on your website, and analyse their behaviour.

This method uncovers pain-points that your users face every day. We can then eliminate these issues, and make your website more loveable and profitable.

Conversion Optimisation (CRO)

After initial research, and launching quick-wins, I can help you organise a CRO roadmap and run ongoing optimisation. This will further increase your Conversion Rates and prevent you from launching changes that bleed money.

I’ve specialised in CRO for over three years and helped brands increase annual revenue by over €1 million  🙌

Which method should I use?

The most impactful way to start is to research using multiple methods at once: Analytics, an Expert Review and User Testing. Then you’ll have a smattering of quick-wins to implement and huge opportunities to optimise your website.

The cheapest way to start is to use one or two research methods. This lean approach will provide a drip-feed of quick-wins and opportunities after each research method is complete. If this sounds good for you, I recommend you start with an Expert Review.

Client satisfaction scores in the top 1%

I’m proud that, on average, clients have rated my work with a satisfaction score that ranks in the top 1% (a net promoter score of 75.)

This satisfaction score sits above Apple, Spotify and BMW ❤️

 Some of the clients I’ve helped grow since 2017… 

Million Dollar Testimonial

“Chris is one of the best CRO Researchers I’ve had the pleasure of working with.

I am a successful CRO Expert myself. I hired Chris to get a fresh perspective on a large Shopify store my team and I have been working with for a while.


His thorough, dedicated, knowledgeable, empathetic, and passionate efforts yielded a masterpiece. Something I can use as a foundation for a long-term experimentation and optimization strategy likely to generate millions of dollars in extra revenue for my client’s business.

Needless to say, I am hiring Chris long term, and plan on continuing to rely on him in the future. Highly Recommended.”


From Timur Altman
CRO Expert, and owner of Exceptional Web – a leading Top Rated agency at upwork.

Testimonial by Author Luke Hay

“The enthusiasm Chris has for his work is inspiring and leads to great results. He does a fantastic job of explaining complex results and recommendations along the way. Chris always delivers.”

Luke Hay

User Research Director @ Fresh Egg and Author of Researching UX: Analytics

I’ve specialised in Analytics & UX Research since 2012, and CRO since 2017 

I’ve continuously learnt from the best in the industry, through courses, peers and experts.

Regularly I share knowledge with clients, team-mates and industry peers – this ensures I grow, and others grow with me.

Some of the courses I’ve completed over the last few years are shown below…



  • My hourly rates are: €75 Euro ($90 USD / $125 AUD / £70 gbp)
        Clients in Europe may be required to pay 24% additional VAT.
  • A free introduction call is available

Rest assured - my services come with a 100% satisfaction guarantee.


Frequently Asked Questions

What is the 100% satisfaction guarantee?

If you’re not fully satisfied then I will provide further complimentary services to make it right. Note, this has never happened before, I’ve delivered dozens of projects to many happy clients.

I’m extremely confident that I can deliver great results. This is because creating a customer-centric experience and improving conversion rates, sales and profits is not magic, or luck. It’s simply a thorough process using tried and tested techniques and tools, that I’m well experienced with.

What results have you produced before?

I’ve ran dozens of successful CRO projects. and have lifted conversion rates by as much as +38% from one test. This produced over €2million in additional annual revenue for the client 🙌

My clients have rated their satisfaction with a top 1% score (NPS 75).

What is your background and experience?

I’ve specialised in Conversion Optimisation since 2017, and in UX since 2015.  I spent two years in an leading digital agency, Fresh Egg before becoming a freelancer.

Over the years I’ve completed many training courses, and have gained certifications by industry experts CXL, Optimizely, Google GAIQ and The Interaction Design Foundation. 

Tell me about A/B testing, will I need a developer?

You won’t need a developer to start, because A/B testing comes after initial research and success. Initially I find quick-wins which are optimisations that are simple edits to your website (which you or I can do). There’s dozens of ways to improve a website BEFORE advanced A/B testing.  These quick-wins are the no brainers such as usability fixes and removing friction and confusion in the users journey. Your website will become lovable (user friendly) and more profitable.

After these improvements, we can move onto running A/B tests if you have over 1000 conversions a month (otherwise tests take too long to finish).

When you run A/B tests, you’ll often need a developer to create them (I can help you find one). Usually it will take a developer 2-6 hours to develop one test, and about 3-4 hours of my time to run it and analyse the results for you.

What tools do you use?
I perform essential user reserach using tools such as: Google Analytics, userbrain (user testing), Hotjar (heatmap analysis, form analysis, visitor recordings), live chat/support analysis, surveymonkey.

For A/B testing I recommend Google Optimize because it is free and works very well. I’m also experienced with Optimizely.

How much do I have to pay to get started?

We start with a free 30 minute consultation call. This will provide you with some initial ideas to optimise your website.

We’ll look at your budget and find a solution that’s best for you.

A great way to start is with an Expert Review, this will take 2-3 days depending on the website. 2-3 days work will cost £600 to £900 +VAT at 24% (or $750-$1,125, or €750-€1,125).

The Expert Review will provide you with incredible value: dozens of quick-win opportunities to improve your website and see early success.

How do we start working together?
After an initial free consultation call I’ll send you a personalised proposal with a contract. Signing online is easy.
All the details like payment terms will be in the contract.
Where are you based?

I’m originally from Brighton, UK.

I now work remotely for clients, from snowy Helsinki, Finland ☃️

Book a free consultation with me…

Let’s boost your online sales, and transform customer happiness.

Planting a forest and living responsibly

By working with me, we also create a positive impact on the environment.

❤️❤️❤️ 🌳🌳🌳 ❤️❤️❤️

Have you ever watched a film and thought “damn, I wish I saw that years ago?” That was me in 2019, after watching ‘Before the flood’. Leonardo DiCaprio makes it crystal clear; the earth’s not happy and we need to do something about it, now.

Since then I’ve been committed to doing what I can to help the planet, throughout the climate crises.

Since 2019 I have…

  • 🌳  Planted over 1000 trees
  • 💧  Saved 2 million litres of water
  •   Removed 30 tonnes of carbon

    The above impact is the equivalent of saving emissions from driving twice around the earth

How do I do this? It’s surprisingly easy. I eat a plant-based diet and donate monthly to Ecology. They work with Gold Standard organisations to fund carbon projects and plant lovely trees.

Check out my profile to see the impact I’ve made.

I help you make lovable profitable websites, all while creating a positive environmental impact. 🙌


Contact me

If you have any questions, or would like to chat about working with me, please send a message using the form below.

I’ll reply within 24 hours.

Dash of CX

On Google Maps

00810 Helsinki

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I’m a remote freelancer, helping businesses make their eCommerce stores more profitable and lovable.

I use Conversion Optimisation, UX Research and Analytics to uncover opportunities and insights that help you grow.